The Moderating Role of Mood on the Impact of Perceived Satisfaction on Online Product Evaluation

Online purchase of products is common even with high tech products. This research sheds light on an important interaction effect between mood and perceived satisfaction on product evaluation. Important for marketers and entrepreneurs, the current research establishes that customers with good mood are more affected by perceived satisfaction of previous customers. With an online survey of 200 respondents, the current research tests a novel model with a rigour statistical analysis. Notable outcomes of this research are that business owners and online sellers should find out how their customers’ mood can benefit the business. As a result, the mood of online customers can help the business grow successfully.